The Source of Success by Peter Georgescu

The Source of Success by Peter Georgescu

Reveals the nature of the economic world, and shows what it takes to win in this intensely competitive arena.

Peter Georgescu is chairman emeritus of EYoung & Rubicam Inc. Under his leadership, EYoung & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.

David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.

SKU	Unavailable
ISBN 13	9780787980375
ISBN 10	0787980374
Title	The Source of Success
Author	Peter Georgescu
Series	Jossey-Bass Leadership Series
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2005-08-01
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.