The Structure of Multimodal Documents by Tuomo Hiippala

The Structure of Multimodal Documents by Tuomo Hiippala

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

SKU	Unavailable
ISBN 13	9781138548725
ISBN 10	1138548723
Title	The Structure of Multimodal Documents
Author	Tuomo Hiippala
Series	Routledge Studies In Multimodality
Condition	Unavailable
Binding Type	Paperback
Publisher	Routledge
Year published	2018-02-06
Number of pages	252
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.