Event Planning and Management by Ruth Dowson

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Summary

Get practical advice and tips for organizing events of all types and levels of complexity.

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Event Planning and Management by Ruth Dowson

Get practical advice and tips for organizing events of all types and levels of complexity.
"Collaborate to innovate: The final sub-heading of the book's final chapter beautifully captures all that is right, relevant and refreshing about this innovative collaboration between two professional/practitioner-focused academics who have clearly been there, done that and bought the merchandise to prove itThe personal, equally pragmatic, manner in which they have chosen to share their top-tips and check-lists, supported by suitable theories and case-studies, will prove particularly popular amongst event planners, managers, teachers and students all over the world." * Dr Richard Keith Wright, Lecturer in Sustainable Sports Event Management, Auckland University of Technology *
"An insightful and helpful book that demystifies the complicated and technical world of events in an easily accessible way, which will enable PR and event practitioners to successfully achieve in this high pace, competitive sector." * Jonathan Sibley, Event Management Lecturer, Manchester Metropolitan University *
"This book works as a great introduction to the world of event planning as well as offering insight to seasoned professionals. Anyone looking for a great resources for planning and managing an event, small or large scale; even their own wedding or anniversary party, should read this book. You will gain the knowledge and confidence that will help guarantee a well-received, smooth running event." * Jeff Linamen, Artistic Director, Introspect Theatre *
"The authors took on a major challenge when they decided to break down the complex business of events into a practical handbook of circa 300 pages that could be easily used by PR and event professionals and in my opinion they have done a really good job. The book is easy to read and it's packed full of tips, case studies and further reading references....It's certainly a reference book that I will keep by my side and use on an ongoing basis." * Paul Cook, Creator of Planet Planit Ltd, Event Consultancy & Management *
"I often worry about books with a large number of references. Will they still be useful, readable...remain a practitioners guide. I needn't have worried: Event Planning and Management is a very thorough yet easy to read, practical guide to successful event planning. The tips, checklists, case studies and chapter summaries all add to what is a 'must have' resource for all student, accidental or professional event planners." * Chris Powell, The Event Expert *

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in events management at the UK Centre for Events Management at Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.

SKU Unavailable
ISBN 13 9780749471392
ISBN 10 0749471395
Title Event Planning and Management
Author Ruth Dowson
Series Pr In Practice
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 2015-09-03
Number of pages 328
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.