Public Relations by Philip Henslowe
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.-
Internal Communications
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Public Affairs in Practice
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Planning and Managing Public Relations Campaigns
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Risk Issues and Crisis Management in Public Relations
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Writing Skills for Public Relations
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Crisis, Issues and Reputation Management
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The PR Professional's Handbook
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Event Planning and Management
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Evaluating Public Relations
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Effective Internal Communication
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Ethics in Public Relations
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Risk Issues and Crisis Management
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PR and Communication in Local Government and Public Services
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Public Relations in Practice
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Effective Writing Skills for Public Relations
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Creativity in Public Relations
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Online Public Relations
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Managing Activism
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Effective Media Relations
"Should suffice as an in-depth ready reference for the PR newbieIt does what it says on the tin, offering indeed a practical guide to PR." Management Today
Philip Henslowe is a Fellow of the Institute of Public Relations and was chairman of their Education and Training Committee, from 1988 to 1990 and from 1996 to 1997. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on public relations over many years at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has also run training courses for housing associations, NHS Trusts, and a number of foreign, governmental and commercial organisations.
| SKU | Unavailable |
| ISBN 13 | 9780749440725 |
| ISBN 10 | 0749440724 |
| Title | Public Relations |
| Author | Philip Henslowe |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2003-08-03 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |