Managing Activism by Denise Deegan
International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.-
Internal Communications
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Public Affairs in Practice
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Planning and Managing Public Relations Campaigns
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Risk Issues and Crisis Management in Public Relations
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Writing Skills for Public Relations
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Crisis, Issues and Reputation Management
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The PR Professional's Handbook
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Event Planning and Management
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Evaluating Public Relations
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Effective Internal Communication
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Ethics in Public Relations
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Risk Issues and Crisis Management
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PR and Communication in Local Government and Public Services
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Public Relations in Practice
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Effective Writing Skills for Public Relations
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Creativity in Public Relations
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Public Relations
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Online Public Relations
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Effective Media Relations
Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.
| SKU | Unavailable |
| ISBN 13 | 9780749434359 |
| ISBN 10 | 074943435X |
| Title | Managing Activism |
| Author | Denise Deegan |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2001-01-01 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |