Positioning: The Battle for Your Mind by Al Ries

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Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind by Al Ries

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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ISBN 13
Title Positioning: The Battle for Your Mind
Author Al Ries
Condition Unavailable
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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