Evaluating Public Relations by Tom Watson
This is a best practice guide to public relations planning, research & evaluation-
Internal Communications
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Public Affairs in Practice
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Planning and Managing Public Relations Campaigns
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Risk Issues and Crisis Management in Public Relations
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Writing Skills for Public Relations
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Crisis, Issues and Reputation Management
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The PR Professional's Handbook
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Event Planning and Management
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Effective Internal Communication
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Ethics in Public Relations
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Risk Issues and Crisis Management
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PR and Communication in Local Government and Public Services
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Public Relations in Practice
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Effective Writing Skills for Public Relations
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Creativity in Public Relations
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Public Relations
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Online Public Relations
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Managing Activism
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Effective Media Relations
"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world" * Supply Management *
"An excellent overview of the current status of PR evaluation... a welcome and needed addition to the public relations literature." * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *
"An excellent overview of the current status of PR evaluation... a welcome and needed addition to the public relations literature." * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *
Paul Noble is an independent trainer, consultant and academic, now teaching at the CIPR. He is an CIPR approved trainer, e-learning specialist, CIPR diploma course leader and non-executive director of a public relations consultancy. He has more than 25 years' experience in senior roles across a range of environments.
Dr Tom Watson is Reader in communications at The Media School at Bournemouth University. He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.
| SKU | Unavailable |
| ISBN 13 | 9780749449797 |
| ISBN 10 | 0749449799 |
| Title | Evaluating Public Relations |
| Author | Tom Watson |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2007-10-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |