Marketing Myopia by Theodore Levitt
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.-
Managing Oneself
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Leadership That Gets Results (Harvard Business Review Classics)
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What Makes a Leader? (Harvard Business Review Classics)
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Turning Goals into Results (Harvard Business Review Classics)
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Teaching Smart People How to Learn
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How Will You Measure Your Life? (Harvard Business Review Classics)
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Managing Your Boss
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One More Time
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The Theory of the Business (Harvard Business Review Classics)
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How to Write a Great Business Plan
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Strategic Intent
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The Discipline of Teams
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What Makes an Effective Executive (Harvard Business Review Classics)
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Blue Ocean Leadership (Harvard Business Review Classics)
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Power Is the Great Motivator
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The Necessary Art of Persuasion
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Skills of an Effective Administrator
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How to Choose a Leadership Pattern
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A Country Is Not a Company
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Red Ocean Traps (Harvard Business Review Classics)
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The Knowledge-creating Company
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Do You Want to Keep Your Customers Forever?
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HBR Classics Boxed Set (16 Books)
Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.
| SKU | Unavailable |
| ISBN 13 | 9781422126011 |
| ISBN 10 | 1422126013 |
| Title | Marketing Myopia |
| Author | Theodore Levitt |
| Series | Harvard Business Review Classics |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2008-06-16 |
| Number of pages | 104 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |