Red Ocean Traps (Harvard Business Review Classics) by W Chan Kim
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy-
Managing Oneself
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Leadership That Gets Results (Harvard Business Review Classics)
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What Makes a Leader? (Harvard Business Review Classics)
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Turning Goals into Results (Harvard Business Review Classics)
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Teaching Smart People How to Learn
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How Will You Measure Your Life? (Harvard Business Review Classics)
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Managing Your Boss
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One More Time
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The Theory of the Business (Harvard Business Review Classics)
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Marketing Myopia
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The Discipline of Teams
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How to Write a Great Business Plan
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Strategic Intent
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Blue Ocean Leadership (Harvard Business Review Classics)
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What Makes an Effective Executive (Harvard Business Review Classics)
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The Knowledge-creating Company
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Power Is the Great Motivator
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The Necessary Art of Persuasion
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Skills of an Effective Administrator
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How to Choose a Leadership Pattern
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A Country Is Not a Company
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Do You Want to Keep Your Customers Forever?
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HBR Classics Boxed Set (16 Books)
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.
| SKU | Unavailable |
| ISBN 13 | 9781633692664 |
| ISBN 10 | 1633692663 |
| Title | Red Ocean Traps (Harvard Business Review Classics) |
| Author | W Chan Kim |
| Series | Harvard Business Review Classics |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2017-06-20 |
| Number of pages | 64 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |