Made to Stick by Dan Heath
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
An entertaining, practical guide to communication* Financial Times *
Smart, lively . . . such fun to read . . . Inspiring. * Guardian *
Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *
This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *
Anyone interested in influencing others . . . can learn from this book. * The Washington Post *
Smart, lively . . . such fun to read . . . Inspiring. * Guardian *
Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *
This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *
Anyone interested in influencing others . . . can learn from this book. * The Washington Post *
Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
| SKU | Unavailable |
| ISBN 13 | 9780099505693 |
| ISBN 10 | 009950569X |
| Title | Made to Stick |
| Author | Dan Heath |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2008-02-07 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |